Dell's Design Focus

The Industrial Designers Society of America (IDSA) held its 2006 conference here in Austin, TX where Dell announced that they were investing in Design to the tune of 500 new engineers and began recruiting at the event.

It is clear that the business world is high on Design. They should be. As business gets more and more competitive, traditional methods for creating a winning strategy are becoming too well known and the processes so well understood, that separation will come from less scientific ways of differentiation - it will come from inspiration.

The CEO is no longer the hero in today's media, it is the designer - just look to Apple's Jonathan Ive and Motorola's Jim Wicks and more. They are the all-stars, the rock-stars of modern business and hiring a good design leader and design team means survival in the coming years.