Atoms and Richard Florida's Work

Live Science posted a story today about a researcher in France who has developed a theory that connects the art of successfully locating a business with the science of how atoms interact with each other.

http://www.livescience.com/othernews/060927_business_physics.html

The research appears most valuable to a person who say, wants to open a bakery by telling them what other stores they should locate near for success. It would be interesting to see if his theories could be extended to what city or region one should locate a business. In my opinion, Dr. Richard Florida is the thought leader in this area. Combining his theories with physics would be an interesting experiment.