The Greatest Brands Of All Time!

What makes a great brand?

When we think of the greatest brands of all time, we tend to immediately think of Coca-Cola (Coke), Apple, Microsoft Windows or millions of other brands that influence our daily consumer lives.

But what about the "Greatest Of All Time" brand? I'm talking about Muhammad Ali and his slogan of "Greatest Of All Time" which he parlayed into a business named GOAT which is the acronym of Ali's famous phrase. On April 10, 2006, CKX acquired the rights to Ali's name and image, adding them to their portfolio of brands that include American Idol, Elvis Presley and more.

What is so amazing about CKX is that they took brands that had no product and are making a fortune from virtually nothing at all! Robert F.X. Sillerman and his partners have been mining the power of personality and making a fortune for themselves and their investors.

So the question for you is, "how powerful is your brand"? Is it being utilized to the fullest possible extent? There could be gold in your brand that goes beyond your products - make sure you mine it with creative insight into the power that has yet to be unleashed!

Sources: www.ckx.com, New York Times "$50 Million Puts Ali in Ring With Elvis and 'American Idol'" by Julie Bosman April 12, 2006