Creativity at Ferrari

In my personal view, no automobile embodies the concept of "art" better than Ferrari. So it was no surprise to read in the Harvard Business Review that Ferrari actively promotes creativity across the company, from executives to line workers.

Ferrari uses the following concepts to energize the organization:

• Cultural - Employees may meet for regular language lessons in English or German for free.
• Environmental - Ferrari launched a program called Formula Uomo that creates a healthy work environment in an architecturally pleasing manner.
• Design and Art - Ferrari organizes "Creativity Club" to bring in outside influences of art from music to cooking to sculpture in order to have creative professionals discuss their methods and sources of creative inspiration in their personal work.

What makes Ferrari such a good example is that they don't reserve the creative outlets for the design team and executives exclusively. They recognize, as they should, that creativity should permeate the organization. They have the insight to recognize that anyone can contribute and that their contribution can impact Ferrari at any level for the positive.

Sources: www.hbr.com